Privacy Policy

Our Commitment to Privacy
The American Red Cross respects the privacy of every visitor to our web site. Your privacy is a priority, and we go to great lengths to protect it. This Privacy Policy explains our information practices for the SUCCESS internet site. This Policy may be changed or updated from time to time. By visiting the American Red Cross at, you accept the practices described in this Policy.

Data Collection
Through our web site, we offer convenient online access to our services and communicate with you about important opportunities and events. We will not collect personal information from you when you visit our web site unless you provide the information to us voluntarily and knowingly.

When you register online for a SUCCESS program, we may ask for your name, e-mail address, and other contact information. We may also collect professional information.

How We Use Cookies
We send “cookies” to your computer and use other technologies to enhance your online experience. Cookies can be either permanent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser). A “cookie” is a small text file that helps us recognize repeat visitors, facilitate the visitor’s ongoing access to and use of the site, and track usage behavior and compile aggregate data that can lead to web site improvements. If you do not want information collected through the use of cookies, you can deny or accept the cookie feature using a simple procedure available in most browsers. If you block cookies, however, you may lose some website functionality.

Is Personal Information Secure?
We use a variety of safeguards to protect the security of your information, such as encryption, access control, network firewalls, physical security, and other measures. These measures make it difficult for anyone to intercept the information you send to us. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot warrant or guarantee that the use of our website is protected from viruses, security threats, or other vulnerabilities or that your information will always be secure.

How We Use Your Information
If you provide the American Red Cross with personal information when you visit our web site, we may use the information in our programs and activities, including to communicate with you about SUCCESS programs. We may enter your name into one of our databases so we can contact you to obtain your input or provide information about our programs and events.

On occasion, the American Red Cross may share information about you with vendors and service providers who assist us with our activities and programs. In addition, we make disclosures as required by law.

Note to Parents on our Privacy Policy
The American Red Cross welcomes children to learn more about our organization. However, we encourage children to do this only with their parent’s knowledge and supervision. For this reason, the American Red Cross follows the guidelines for interactive electronic media published by the Children’s Advertising Review Unit of the Better Business Bureau.

If you have questions about this Privacy Policy, you may send us an e-mail at or write to

American Red Cross
Office of the General Counsel
2025 E Street NW
Washington D.C. 20006
Attention: Privacy Officer

Revised March 29, 2010

We are available to answer your questions or hear your concerns.

Last modified: Friday, October 5, 2012, 04:17 PM